E-commerce: Launch Your Online Business

How to carry out and what to contemplate for a Business Case?

A course by Karla Covarrubias , E-commerce and Marketplace Consultant

Learn to create your first online store and take your business to the digital world

Spanish with subtitles in English
97% positive reviews (144)
4343 students

About the video: How to carry out and what to contemplate for a Business Case?

Overview

“The time has come to make the case for your business! You will learn what to contemplate to capture all expenses and costs of your online project. This will help you to know what the investment will be to carry out your project and how much you will need to promote it and get your first clients once you have it. Remember that as a general rule, a business case has to articulate a clear path to an attractive return on investment. ”

In this video lesson Karla Covarrubias addresses the topic: How to carry out and what to contemplate for a Business Case?, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.

Partial transcription of the video

“How to carry out and what to contemplate for a Business Case? Welcome to your Lesson 3. In this lesson we will make your own business case, that is, we will define all those expenses associated with the investment you will need for your online store. I will continue working on the Lêmo Atelier project, but I invite you to work on your project and define all these costs. Before starting I want to tell you that one of the fundamental points is that you know what the investment or the total money you will need will be to make your online store. It happens that most people have savings, or, som...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce: Launch Your Online Business

Level: Beginner
97% positive reviews (144)
4343 students
4 units
16 lessons (1h 52m)
2 downloads

Category
Marketing & Business, Web & App Design
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development

Karla Covarrubias

A course by Karla Covarrubias

Teacher Plus

E-commerce and Marketplace Consultant

With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.

She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.

Spanish with subtitles in English