E-commerce: Launch Your Online Business
Marketing plan for the launch of your online store
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the video: Marketing plan for the launch of your online store
Overview
“When you want to start a business, it is essential to have prior planning. The release includes a lot of detail, and the plan will help you keep it organized, which is a great way so you don't forget vital steps in the process. ”
In this video lesson Karla Covarrubias addresses the topic: Marketing plan for the launch of your online store, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.
Partial transcription of the video
“Marketing plan for the launch of your online store Welcome to your Lesson 3, where we will work in the marketing plan for your online store. In this marketing plan the main objective is to publicize this online store of which we were working during all these lessons. The strategy, therefore, it must be well planned, detailed and measured. This marketing plan will determine if your business is on the right track to be successful or not. The idea is to attract the first potential customers, publicize both your online store and the brand, your products and your services. Before starting on def...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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- 16 lessons (1h 52m)
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- Level: Beginner
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