E-commerce: Launch Your Online Business
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
Learn to create your first online store and take your business to the digital world
E-commerce plays an increasingly important role in the growth of today’s brands and businesses. There is an essential need to create new opportunities for selling your products, as explained by Karla Covarrubias, a digital consultant who has worked with large companies like Coca-Cola and BBVA.
In this course, learn how to take your physical business into the digital world. Karla guides you through the practical steps for creating, managing, and launching an online store. Learn the different tools, platforms, and investments that you need to create a successful digital presence in today’s online space.
What will you learn in this online course?
16 lessons & 13 downloads
- 97% positive reviews (156)
- 5,149 students
- 16 lessons (1h 52m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Define the commercial and operational protocol to successfully run an online store.
Projects by course students
Who is this online course for?
Entrepreneurs, students, or anyone interested in selling products in their own online store.
Requirements and materials
To take this course, a project management tool of your choice is recommended (Asana, Trello, Basecamp, Windows Project, etc.) For the creation of your business, some digital editing tools are available online (Canvas or Canvanizer). To carry out competitor research, Builtwith, Similarweb, Google Ads Keyword Planner, Google Trends, or Consumer Barometer is recommended.
Regarding materials, you will need a computer with text editing software and the digital tools mentioned above.
Reviews
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
What will we do in the course?
-
-
U2
Commercial definitions for your online store
-
What is Electronic Commerce?
-
Defining what to sell and how to do it (canvas model)
-
How to carry out and what to contemplate for a Business Case?
-
-
U3
Developing your own online store
-
Defining the work plan for your online store
-
How to choose the best e-commerce platform for your business?
-
Providers and resources
-
Other commercial definitions for the online store
-
-
U4
How to operate your online store?
-
Inventory management
-
Management of promotions and content and content management per month
-
Marketing plan for the launch of your online store
-
Definition of online store metrics
-
Application to the final project
-
Conclusions, success story
-
-
FP
Final project
-
E-commerce: Launch Your Online Business
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jhondavidjaimes
Me gusta mucho este curso, siento que de verdad estoy aprendiendo.
View translation
Hide translation
jorge_bendel
me gusto, todo suma para seguir creciendo!
View translation
Hide translation
jelssty
Increíble
View translation
Hide translation
varinia_sanchez_sfm
Hola soy Varinia Sánchez de la unidad educativa san francisco de Milagro, busco mejorar mis conocimientos en esta plataforma para lograr crear mi proyecto emprendimiento
View translation
Hide translation
alex_monserrate_sfm
hola me llamo Alex Monserrate estudio en la unidad educativa san francisco de milagro mi objetivo para este curso es poder aprender mas sobre el emprendimientos, ya que en el tienpo que estamo se vende y se compran las cosa por paginas wed y esto me podría llegar a servir en un futuro
View translation
Hide translation