E-commerce: Launch Your Online Business

E-commerce plays an increasingly important role in the growth of today’s brands and businesses. There is an essential need to create new opportunities for selling your products, as explained by Karla Covarrubias, a digital consultant who has worked with large companies like Coca-Cola and BBVA.

In this course, learn how to take your physical business into the digital world. Karla guides you through the practical steps for creating, managing, and launching an online store. Learn the different tools, platforms, and investments that you need to create a successful digital presence in today’s online space.

Start the course by learning about Karla's career. Hear about how she does her best to stand out professionally and help entrepreneurs develop an online sales presence. Karla talks about some of her influences and introduces the structure of the course.

In the second unit, define the fundamental elements of a business project: what to sell and how to do it. Learn about costs and suppliers, how to identify business partners, how to manage customer relationships, and other key elements for building a detailed analysis of your business.

Now it’s time to create your online business. Learn about some of the most important tools and define your workflow. Then, Karla shows you how to choose the best platform for your online store, examining the different types so you can choose the one that best suits your project.

Learn about the different external providers involved in creating an online business, including payment platforms, logistics, design, programming, and legal affairs.

Just like in a traditional store, Karla shows you how to manage your inventory, making it easier and quicker to ship more products. Learn about different creative marketing strategies to help you attract more customers.

Finally, before opening your store to the digital world, create a launch plan. Define the different objectives and key metrics for evaluating the success of your online business.

Define the commercial and operational protocol to successfully run an online store.

Entrepreneurs, students, or anyone interested in selling products in their own online store.

To take this course, a project management tool of your choice is recommended (Asana, Trello, Basecamp, Windows Project, etc.) For the creation of your business, some digital editing tools are available online (Canvas or Canvanizer). To carry out competitor research, Builtwith, Similarweb, Google Ads Keyword Planner, Google Trends, or Consumer Barometer is recommended.

Regarding materials, you will need a computer with text editing software and the digital tools mentioned above.