E-commerce: Launch Your Online Business

A course by Karla Covarrubias
E-commerce and Marketplace Consultant. Ciudad de México, Mexico.
On Domestika since 04/29/2020
, E-commerce and Marketplace Consultant

Learn to create your first online store and take your business to the digital world

  • Spanish with subtitles in English
  • 97% Positive reviews (36)
  • 1500 students
E-commerce: Launch Your Online Business

Learn to create your first online store and take your business to the digital world


Spanish with subtitles in English
  • 97% Positive reviews (36)
  • 1500 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (1h 52m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

E-commerce plays an increasingly important role in the growth of today’s brands and businesses. There is an essential need to create new opportunities for selling your products, as explained by Karla Covarrubias, a digital consultant who has worked with large companies like Coca-Cola and BBVA.

In this course, learn how to take your physical business into the digital world. Karla guides you through the practical steps for creating, managing, and launching an online store. Learn the different tools, platforms, and investments that you need to create a successful digital presence in today’s online space.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Commercial definitions for your online store
  • U3
    U3. Developing your own online store
  • U4
    U4. How to operate your online store?
  • FP
    FP Final Project
View details

Start the course by learning about Karla's career. Hear about how she does her best to stand out professionally and help entrepreneurs develop an online sales presence. Karla talks about some of her influences and introduces the structure of the course.

In the second unit, define the fundamental elements of a business project: what to sell and how to do it. Learn about costs and suppliers, how to identify business partners, how to manage customer relationships, and other key elements for building a detailed analysis of your business.

Now it’s time to create your online business. Learn about some of the most important tools and define your workflow. Then, Karla shows you how to choose the best platform for your online store, examining the different types so you can choose the one that best suits your project.

Learn about the different external providers involved in creating an online business, including payment platforms, logistics, design, programming, and legal affairs.

Just like in a traditional store, Karla shows you how to manage your inventory, making it easier and quicker to ship more products. Learn about different creative marketing strategies to help you attract more customers.

Finally, before opening your store to the digital world, create a launch plan. Define the different objectives and key metrics for evaluating the success of your online business.

What is this course's project?

Define the commercial and operational protocol to successfully run an online store.

Who is it for?

Entrepreneurs, students, or anyone interested in selling products in their own online store.

What you need

To take this course, a project management tool of your choice is recommended (Asana, Trello, Basecamp, Windows Project, etc.) For the creation of your business, some digital editing tools are available online (Canvas or Canvanizer). To carry out competitor research, Builtwith, Similarweb, Google Ads Keyword Planner, Google Trends, or Consumer Barometer is recommended.

Regarding materials, you will need a computer with text editing software and the digital tools mentioned above.


Reviews

1500 Students
36 Reviews
97% Positive ratings

Karla Covarrubias

A course by Karla Covarrubias

TeacherPro
E-commerce and Marketplace Consultant

With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.

She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Commercial definitions for your online store

    • What is Electronic Commerce?
    • Defining what to sell and how to do it (canvas model)
    • How to carry out and what to contemplate for a Business Case?
  • U3

    Developing your own online store

    • Defining the work plan for your online store
    • How to choose the best e-commerce platform for your business?
    • Providers and resources
    • Other commercial definitions for the online store
  • U4

    How to operate your online store?

    • Inventory management
    • Management of promotions and content and content management per month
    • Marketing plan for the launch of your online store
    • Definition of online store metrics
    • Application to the final project
    • Conclusions, success story
  • FP

    Final Project

    • E-commerce: Launch Your Online Business

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E-commerce: Launch Your Online Business. A Marketing, and Business course by Karla Covarrubias

E-commerce: Launch Your Online Business

A course by Karla Covarrubias
E-commerce and Marketplace Consultant. Ciudad de México, Mexico.
On Domestika since 04/29/2020
  • 97% Positive reviews (36)
  • 1500 students