E-commerce: Launch Your Online Business
Application to the final project
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the video: Application to the final project
Overview
“It is very important that we are clear about everything we have seen previously so that you can apply it to your own project. I will teach you to land everything previously established, using the App that we have chosen and where we are going to implement the commercial and operational functions.”
In this video lesson Karla Covarrubias addresses the topic: Application to the final project, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.
Partial transcription of the video
“Application to the final project Welcome to this Lesson 5, where we will implement everything seen on commercial and operational definitions at Lêmo Atelier. What I'm looking for is that we have much greater clarity of the application of the concepts that we carry in your own project. The first thing we will do is define that e-commerce platform. As I told you vaguely in other lessons, for Lêmo Atelier, what we did is lean towards the Shopify platform. Shopify allows us this flexibility of having a very attractive online store for a small to medium business, that will help us to stand out t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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