E-commerce: Launch Your Online Business

Defining what to sell and how to do it (canvas model)

A course by Karla Covarrubias , E-commerce and Marketplace Consultant

Learn to create your first online store and take your business to the digital world

Spanish with subtitles in English
97% positive reviews (144)
4343 students

About the video: Defining what to sell and how to do it (canvas model)

Overview

“Now, we will define the commercial conditions of our online store through the canvas model. This business model will help us with the basic elements that we will need to start the project. ”

In this video lesson Karla Covarrubias addresses the topic: Defining what to sell and how to do it (canvas model), which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.

Partial transcription of the video

“Defining what to sell and how to do it (canvas model) Welcome to your Lesson 2 of this unit, where we will apply all commercial definitions so that you can carry out your project of having your own online store. We will first discuss what to sell and how to do it. This is one of the crucial questions when people want to start an online store. I suggest you follow two paths. Way number one: sell what you are an expert in or you are creating or manufacturing. That is, if you are an artist and you already have a work, the simplest thing is that you learn to commercialize that work. If you have...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce: Launch Your Online Business

Level: Beginner
97% positive reviews (144)
4343 students
4 units
16 lessons (1h 52m)
2 downloads

Category
Marketing & Business, Web & App Design
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development

Karla Covarrubias

A course by Karla Covarrubias

Teacher Plus

E-commerce and Marketplace Consultant

With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.

She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.

Spanish with subtitles in English