E-commerce: Launch Your Online Business
Management of promotions and content and content management per month
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the video: Management of promotions and content and content management per month
Overview
“Promotions management plays a key role in business sales. Here, you will learn how to program promotions during the year of operation of your online store, the importance of their rotation and the most attractive discounts to attract customers as well as your business objectives. ”
In this video lesson Karla Covarrubias addresses the topic: Management of promotions and content and content management per month, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.
Partial transcription of the video
“Management of promotions and content and content management per month Welcome to your Lesson 2, where we will talk about promotions and the content marketing associated with your store. Promotions management It is one of the parts that you are going to be doing consecutively month after month. Promotions actually help you move inventory, to incentivize products, to try to put shocking questions within each station and above all, to generate traffic and interest in your online store. The first section your customers will invariably see when arriving at your store it will be home, then you sh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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- 16 lessons (1h 52m)
- 13 additional resources (2 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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