Applying Creativity to Architectural Projects
Different scales and degrees of complexity
A course by PLUTARCO. , Architecture and design studio
About the video: Different scales and degrees of complexity
Overview
“In this lesson, we will learn how referents can be applied at different scales and with different degrees of complexity. We explore quick examples.”
In this video lesson PLUTARCO. addresses the topic: Different scales and degrees of complexity, which is part of the Domestika online course: Applying Creativity to Architectural Projects. Learn how to generate a concept from references and create added value by incorporating storytelling.
Partial transcription of the video
“DIFFERENT SCALES AND DEGREES OF COMPLEXITY In this lesson we will see how to apply the referents according to scales and degrees of complexity. Sometimes a reference can be the common thread of a project, but in others a referent can be simply whatever gives meaning to a small part of it. I will show you some examples so that you can easily understand it. The two bathrooms in this house are perfectly symmetrical, then we had to give meaning to each one of them. In the first case we focus in the Majorelle Garden by Yves Saint Laurent. The shapes of both bathrooms come from the Memphis moveme...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Applying Creativity to Architectural Projects
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Category
Architecture & Spaces -
Areas
Architecture, ArchVIZ, Creativity

PLUTARCO.
A course by PLUTARCO.
Plutarco is an architecture and design studio located in Madrid, founded by Ana Arana and Enrique Ventosa. They specialize in architecture, interiors, product design, exhibition spaces, and more.
They began in 2015 doing product design, which they have exhibited at the Salone del Mobile, in its 2015, 2016, and 2017 editions, ICFF in New York in 2016, and at the Madrid Design Festival 2018, 2019, and 2020.
Since 2017, they have also been working in architecture and have mainly refurbished homes, restaurants, offices, and cultural and exhibition centers.
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