Applying Creativity to Architectural Projects
The concept
A course by PLUTARCO. , Architecture and design studio
About the video: The concept
Overview
“Once we have known the client and the space, it is time to find out what concept we are going to use so that the proposal gains strength. We will look for elements, details and materials that can reinforce our idea.”
In this video lesson PLUTARCO. addresses the topic: The concept, which is part of the Domestika online course: Applying Creativity to Architectural Projects. Learn how to generate a concept from references and create added value by incorporating storytelling.
Partial transcription of the video
“THE CONCEPT At this point, we know the client's involvement and relationship, the development of the program and what will be done in it and we have been able to detect the strengths that we find in the existing space. This always suits us to help us generate a strong concept. As we told you at the beginning of the course, we love to take a risk and we believe that this always helps us to be able to generate a much richer and more interesting concept. Try to propose things that we did not do before, although it is a bit complicated, will always help us to make each project a challenge for u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Applying Creativity to Architectural Projects
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Category
Architecture & Spaces -
Areas
Architecture, ArchVIZ, Creativity
PLUTARCO.
A course by PLUTARCO.
Plutarco is an architecture and design studio located in Madrid, founded by Ana Arana and Enrique Ventosa. They specialize in architecture, interiors, product design, exhibition spaces, and more.
They began in 2015 doing product design, which they have exhibited at the Salone del Mobile, in its 2015, 2016, and 2017 editions, ICFF in New York in 2016, and at the Madrid Design Festival 2018, 2019, and 2020.
Since 2017, they have also been working in architecture and have mainly refurbished homes, restaurants, offices, and cultural and exhibition centers.
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