Applying Creativity to Architectural Projects
The importance of having references
A course by PLUTARCO. , Architecture and design studio
About the video: The importance of having references
Overview
“Before starting any project, it is very important that we can pause and spend time looking for references. We have to avoid that our concept remains empty and, for that, it is crucial that the concept is accompanied by quality benchmarks.”
In this video lesson PLUTARCO. addresses the topic: The importance of having references, which is part of the Domestika online course: Applying Creativity to Architectural Projects. Learn how to generate a concept from references and create added value by incorporating storytelling.
Partial transcription of the video
“THE IMPORTANCE OF HAVING REFERENTS We recommend that before starting a project take a break and spend time looking for references. This will help the project is not based purely on something aesthetic and it is difficult to justify it. Taking time to search and track will help us to find quality benchmarks that will support our project. This is a bit of our duty, and we must include them in our work and explain them to the client, so it is a fundamental step to be incorporated into the creative process. We want to start by talking about a concept that is usually taboo, and is the copy. Many...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Applying Creativity to Architectural Projects
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Category
Architecture & Spaces -
Areas
Architecture, ArchVIZ, Creativity
PLUTARCO.
A course by PLUTARCO.
Plutarco is an architecture and design studio located in Madrid, founded by Ana Arana and Enrique Ventosa. They specialize in architecture, interiors, product design, exhibition spaces, and more.
They began in 2015 doing product design, which they have exhibited at the Salone del Mobile, in its 2015, 2016, and 2017 editions, ICFF in New York in 2016, and at the Madrid Design Festival 2018, 2019, and 2020.
Since 2017, they have also been working in architecture and have mainly refurbished homes, restaurants, offices, and cultural and exhibition centers.
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