Applying Creativity to Architectural Projects
The search for your theoretical references for this project
A course by PLUTARCO. , Architecture and design studio
About the video: The search for your theoretical references for this project
Overview
“With a closed concept, it is much easier to go to the search for references that will help us to define our project. We will use the active and passive investigation techniques that we have learned in the previous unit.”
In this video lesson PLUTARCO. addresses the topic: The search for your theoretical references for this project, which is part of the Domestika online course: Applying Creativity to Architectural Projects. Learn how to generate a concept from references and create added value by incorporating storytelling.
Partial transcription of the video
“THE SEARCH FOR YOUR THEORETICAL REFERENTS FOR THIS PROJECT With a closed concept, you will see that it will be much easier to be able to search for quality references and that they fit our project much better. We really like to think on how to divide the referents into two main types. On the one hand we find the abstract referents, which are what we call more conceptual and they will help us, on the one hand, in the management and how to use the usability of the space, that this is something very important and that we usually forget, you have to be super efficient when it comes to organizin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Applying Creativity to Architectural Projects
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Category
Architecture & Spaces -
Areas
Architecture, ArchVIZ, Creativity
PLUTARCO.
A course by PLUTARCO.
Plutarco is an architecture and design studio located in Madrid, founded by Ana Arana and Enrique Ventosa. They specialize in architecture, interiors, product design, exhibition spaces, and more.
They began in 2015 doing product design, which they have exhibited at the Salone del Mobile, in its 2015, 2016, and 2017 editions, ICFF in New York in 2016, and at the Madrid Design Festival 2018, 2019, and 2020.
Since 2017, they have also been working in architecture and have mainly refurbished homes, restaurants, offices, and cultural and exhibition centers.
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