Applying Creativity to Architectural Projects
What will we do in the course?
A course by PLUTARCO. , Architecture and design studio
About the video: What will we do in the course?
Overview
“We are going to learn to detect the references that help us to reinforce the concept of our project and how we will apply it to a space. We will use our project for EX-PER-IM-ENT-O. As an example, we will go through the entire process from the arrival of the order to the execution.”
In this video lesson PLUTARCO. addresses the topic: What will we do in the course?, which is part of the Domestika online course: Applying Creativity to Architectural Projects. Learn how to generate a concept from references and create added value by incorporating storytelling.
Partial transcription of the video
“WHAT WE WILL DO IN THE COURSE In this course we will learn how to look for quality benchmarks and how we can apply them to a space. We will use our project for Experiment as an example, and we will be able to analyze the whole process, from the client's order, the execution and the final result. We have chosen Experiment because it has four very different parts: on the one hand, it is a creative laboratory based in Madrid that has a House of Creatives, a "coworking" for creatives, an emerging art and design showroom, rooms for rent, and a clandestine area where you can do unusual activities...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Applying Creativity to Architectural Projects
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Category
Architecture & Spaces -
Areas
Architecture, ArchVIZ, Creativity

PLUTARCO.
A course by PLUTARCO.
Plutarco is an architecture and design studio located in Madrid, founded by Ana Arana and Enrique Ventosa. They specialize in architecture, interiors, product design, exhibition spaces, and more.
They began in 2015 doing product design, which they have exhibited at the Salone del Mobile, in its 2015, 2016, and 2017 editions, ICFF in New York in 2016, and at the Madrid Design Festival 2018, 2019, and 2020.
Since 2017, they have also been working in architecture and have mainly refurbished homes, restaurants, offices, and cultural and exhibition centers.
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