Best seller

Introduction to E-Mail Marketing With Mailchimp

Management of a database of subscribers and their life cycle

A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant

Learn to create and manage email marketing campaigns and design a strategic plan

Best seller Spanish with subtitles in English
96% positive reviews (527)
14955 students

About the video: Management of a database of subscribers and their life cycle

Overview

“In this lesson we will review the different actions that are carried out in the creation and maintenance of a database: definition of the data model, recruitment, sending campaigns, qualification and cleaning.”

In this video lesson Néstor Tejero Bermejo addresses the topic: Management of a database of subscribers and their life cycle, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.

Partial transcription of the video

“Management of a subscriber database and its life cycle Well, welcome once again. Let's start with the creation and configuration of lists. And the first thing is to learn a little what are the different actions we have to do to keep our database as up-to-date as possible. We get with it. Before entering fully in creating and managing lists with Mailchimp, I'm going to tell you a couple of concepts that will help you get in a situation and to better understand everything we will see in this unit. The first is the type of tasks that we are going to have to carry out to manage our database. I ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to E-Mail Marketing With Mailchimp

Level: Beginner
96% positive reviews (527)
14955 students
6 units
26 lessons (4h 24m)
21 downloads

Category
Marketing & Business
Software
Mailchimp
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo

A course by Néstor Tejero Bermejo

Teacher Plus

Strategy and Marketing Consultant

Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."

Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.

Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.

Spanish with subtitles in English