Best seller

Introduction to E-Mail Marketing With Mailchimp

Management of a database of subscribers and their life cycle

A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant

Best seller

95% positive reviews (539)

16,113 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Management of a database of subscribers and their life cycle

Overview

“In this lesson we will review the different actions that are carried out in the creation and maintenance of a database: definition of the data model, recruitment, sending campaigns, qualification and cleaning.”

In this video lesson Néstor Tejero Bermejo addresses the topic: Management of a database of subscribers and their life cycle, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.

Partial transcription of the video

“Well. welcome back everyone. Today we'll start by diving into the creation and configuration of lists. very first thing you need to know is how to perform various actions that are essential for keeping your database current and efficient. So let’s dive right in and begin our journey together. Before we delve into creating and managing lists with Mailchimp. it's important to clarify a few concepts that will aid your understanding of the context and enhance your grasp of this educational unit. Initially. we'll explore the types of tasks necessary for managing our database effectively. These f...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to E-Mail Marketing With Mailchimp

Level: Beginner
95% positive reviews (539)
16113 students
6 units
26 lessons (4h 24m)
21 downloads

Category
Marketing & Business
Software
Mailchimp
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo

A course by Néstor Tejero Bermejo

Teacher Plus

Strategy and Marketing Consultant

Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."

Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.

Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.