Introduction to E-Mail Marketing With Mailchimp
Management of a database of subscribers and their life cycle
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
- Best seller Spanish with subtitles in English
- 96% positive reviews (527)
- 14958 students
About the video: Management of a database of subscribers and their life cycle
Overview
“In this lesson we will review the different actions that are carried out in the creation and maintenance of a database: definition of the data model, recruitment, sending campaigns, qualification and cleaning.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Management of a database of subscribers and their life cycle, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Management of a subscriber database and its life cycle Well, welcome once again. Let's start with the creation and configuration of lists. And the first thing is to learn a little what are the different actions we have to do to keep our database as up-to-date as possible. We get with it. Before entering fully in creating and managing lists with Mailchimp, I'm going to tell you a couple of concepts that will help you get in a situation and to better understand everything we will see in this unit. The first is the type of tasks that we are going to have to carry out to manage our database. I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
- 96% positive reviews (527)
- 14958 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020