Best seller

Introduction to E-Mail Marketing With Mailchimp

Google Analytics indicators and improvement decisions

A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant

Best seller

95% positive reviews (539)

16,113 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Google Analytics indicators and improvement decisions

Overview

“In this lesson I will show you where to review the data of the campaigns in Google Analytics, that is, the behavior of the subscribers in our web. I will review the most relevant indicators and I will show you some possible improvements to carry out and type tests that may be carried out to gradually improve the results obtained on the website for the campaigns sent.”

In this video lesson Néstor Tejero Bermejo addresses the topic: Google Analytics indicators and improvement decisions, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.

Partial transcription of the video

“As I've mentioned in a previous lesson. sending an email marketing campaign is merely the beginning; it off a process where recipients engage with our content. Consequently. understanding their behavior once they arrive at our site is crucial for improving future campaigns. That's what we're going to look at now in this lesson on analyzing indicators in Google Analytics. Let's go. we are almost done. In this concluding section on email marketing analytics. we will delve into evaluating campaigns from standpoint of web behavior. Specifically. what actions do our subscribers take after clicki...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to E-Mail Marketing With Mailchimp

Level: Beginner
95% positive reviews (539)
16113 students
6 units
26 lessons (4h 24m)
21 downloads

Category
Marketing & Business
Software
Mailchimp
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo

A course by Néstor Tejero Bermejo

Teacher Plus

Strategy and Marketing Consultant

Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."

Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.

Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.