Introduction to E-Mail Marketing With Mailchimp
Landing pages
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
About the video: Landing pages
Overview
“The e-mail marketing does not end when a campaign is sent, but it begins, since it is at that moment when the path that the subscriber must travel from his mail to the desired conversion with the sending is activated. Therefore, much care should be taken where the recipients are taken. The keys to landing pages that maximize the conversions of the public of our campaigns will be explained.”
In this video lesson Néstor Tejero Bermejo addresses the topic: Landing pages, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.
Partial transcription of the video
“Sending an email marketing campaign doesn't end when we hit send. It actually begins. It's the start of a journey where we guide the recipients to our Recipients will be directed to our website. where they need to perform a specific action that benefits our business. Now. let’s examine the landing pages designed for this purpose. Landing pages are dedicated webpages on our site or online store that visitors access by clicking links in campaigns sent to them. These pages serve as entry points for subscribers who start their interaction with here. Why is this crucial? Because these landing pa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to E-Mail Marketing With Mailchimp
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Category
Marketing & Business -
Software
Mailchimp -
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
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- 26 lessons (4h 24m)
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- Level: Beginner
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- Updated on 01/20/2020