On-page SEO for Beginners: Optimize Your Website
A course by Dimitri ProsvirinPerformance Marketing Manager
A course by Dimitri Prosvirin, Performance Marketing Manager
Boost your website’s organic visibility by learning techniques to optimize long form content and product pages, and track your performances through SEO KPIs
With so much content available online, it is essential to position your website in the top results on Google and other search engines to stay competitive. SEO optimization is a key part of that process. During his career, performance marketing manager Dimitri Prosvirin has built and managed SEO, CRO, and web content teams around the world covering projects for dozens of markets.
In this online course, he teaches you the foundations of on-site optimization to help you position your site in Google's Top 10 search results. Discover **best practices for SEO, from KPI and performance tracking **to search volume analysis, to increase your visibility online.
What will you learn in this online course?
15 lessons & 14 downloads
Marketing Strategy
6 minutes, 8 seconds
Search Engines in Daily Life
2 minutes, 10 seconds
How a Search Engine Works
6 minutes, 19 seconds
Evolutions
4 minutes, 42 seconds
Case Study Presentation
2 minutes, 32 seconds
Keywords 1
18 minutes, 7 seconds
What's included in this course?
Begin the course by getting to know performance marketing manager Dimitri Prosvirin. Discover the journey that led him to his current role at Uber, where he leads a team of skilled SEO professionals, along with the influences that inspire him.
Dive into the fundamentals of SEO. Learn how to integrate your website and its content to create a marketing strategy. Then take a look at the role of search engines in everyday life, how they work, and how they have evolved over time.
Dimitri presents the case study he’ll be using throughout the course, before explaining his process for discovering and using keywords with a purpose. See how to optimize long-form content and a product or service page, taking into consideration the meta title, product description, and search intent, among others.
With your content optimized, focus on your home page and domain. Next, explore best practices for SEO-friendly web navigation. To wrap up the course, Dimitri guides you through the basics of keyword position tracking.
What is this course's project?
Use SEO techniques to improve a website's search engine rankings, using both free and affordable tools.
Projects by course students
Who is this online course for?
This course is for anyone who wants to learn the essentials of on-page SEO to boost the visibility of their website.
Requirements and materials
No previous experience is required.
In terms of materials, you will need access to:
⦁ SERanking Tool (free and paid version) ⦁ MIRO ⦁ Google Docs, Sheets ⦁ CMS - Squarespace ⦁ Chrome SEO AddOns ⦁ Live website examples
Reviews
- 1 year ago
Good course
- 1 year ago
Although I have just started this course, I can already tell that it is going to help me tremendously with my fledgling online business. I'm very impressed with the instructor and I'm looking forward to completing the rest of the course so I can apply what I've learned to my e-commerce website.
- 2 years ago
Me gustó el curso, recomiendo para quien este comenzando en esto.
- 2 years ago
Espectacular edcion muy util
- 2 years ago
A great course! I recommend it.
Since then, he’s spent the last 15 years expanding his knowledge of SEO, performance marketing, and people management. He’s worked in countries around the world, including the Philippines and Malta, where he was an SEO manager for iGaming and sportsbook operators. Since 2016, Dimitri has been living in Amsterdam, leading a team of highly-skilled SEO professionals at Uber.
Content
- U1
Introduction
- About Me
- Influences
- U2
The Foundations of SEO
- Marketing Strategy
- Search Engines in Daily Life
- How a Search Engine Works
- Evolutions
- U3
SEO Optimization
- Case Study Presentation
- Keywords 1
- Keywords 2
- Optimizing Long-Form Content 1
- Optimizing Long-Form Content 2
- Optimizing a Product Page
- U4
SEO Performance Tracking and KPIs
- Domain Name and Home Page
- Optimizing Website Navigation
- Keyword Position Tracking
- FP
Final project
- On-page SEO for Beginners: Optimize Your Website
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FAQs
Yes, this course is designed for intermediate learners who already have a foundational understanding of digital marketing and want to deepen their SEO and affiliate marketing skills.
You should have basic knowledge of digital marketing concepts and access to a website or digital platform to apply the strategies taught in the course.
You will learn advanced SEO techniques, affiliate marketing strategies, technical SEO, content production workflows, lead generation, and how to optimize websites for organic and paid channels.
The course covers technical SEO strategies, organic growth, content workflows, hiring for traffic roles, lead generation, on-page optimization, keyword analysis, and optimizing across platforms like Google, Amazon, YouTube, and TripAdvisor.
You’ll learn methods to increase organic traffic, including keyword research, content optimization, and technical SEO, all aimed at boosting your website’s visibility and driving cost-effective growth.
Yes, the course provides step-by-step guidance on analyzing ranking factors, implementing optimization techniques, and tracking keyword positions to improve your site’s ranking on Google.
Yes, you'll explore SEO strategies specific to travel websites, including optimizing for TripAdvisor, handling user-generated content, and engaging with online communities and forums.