Best seller

Introduction to E-Mail Marketing With Mailchimp

Reports of Mailchimp lists and improvement decisions

A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant

Best seller

95% positive reviews (539)

16,113 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Reports of Mailchimp lists and improvement decisions

Overview

“Here I will show you the reports that Mailchimp puts at our disposal to analyze the evolution of our lists and their quality. We will also download the data from the lists and they will be formatted in Excel to be able to treat them and make a more thorough analysis if desired. Finally, I will review the most relevant indicators and I will show you some possible improvements to carry out and type tests that may be carried out to gradually improve the quality of the database.”

In this video lesson Néstor Tejero Bermejo addresses the topic: Reports of Mailchimp lists and improvement decisions, which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.

Partial transcription of the video

“How's it going? In the previous lesson. we covered analyzing campaign results. This time. let's dive into assessing and enhancing our list performance step by step to achieve gradual improvements. Ready to start? For subscriber analysis. we'll explore the insights MailChimp provides and how we can leverage them. This includes setting up indicators to effectively monitor our database's health and performance. ensuring we stay data and where we need to go. As main indicators. on one hand. we have the subscriber conversion rate via web from a capture perspective. This means. from the visits we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to E-Mail Marketing With Mailchimp

Level: Beginner
95% positive reviews (539)
16113 students
6 units
26 lessons (4h 24m)
21 downloads

Category
Marketing & Business
Software
Mailchimp
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo

A course by Néstor Tejero Bermejo

Teacher Plus

Strategy and Marketing Consultant

Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."

Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.

Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.