Best seller

Introduction to E-Mail Marketing With Mailchimp

Maintenance of database: update, qualification and segmentation.

A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant

Best seller

95% positive reviews (539)

16,113 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Maintenance of database: update, qualification and segmentation.

Overview

“Mailchimp offers us the option of uploading more subscribers information in addition to email, so we can know them better and focus shipments better. We will also see what the segments are, how they are created and the different segmentation options offered by this tool, one of the most powerful in the market in this regard.”

In this video lesson Néstor Tejero Bermejo addresses the topic: Maintenance of database: update, qualification and segmentation., which is part of the Domestika online course: Introduction to E-Mail Marketing With Mailchimp. Learn to create and manage email marketing campaigns and design a strategic plan.

Partial transcription of the video

“Here we are once again. After learning how to attract subscribers. it's time to focus on maintaining our database to ensure it remains fresh and of high quality. This will help our emails perform better. Let's dive in and explore how to achieve this. Maintaining lists is crucial for our email marketing to function effectively. To ensure success. it's essential to focus on keeping the database of contacts fresh and relevant. A high-quality database enhances our chances of achieving a better return on investment. The longevity and engagement level of our subscribers are key factors in this eq...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to E-Mail Marketing With Mailchimp

Level: Beginner
95% positive reviews (539)
16113 students
6 units
26 lessons (4h 24m)
21 downloads

Category
Marketing & Business
Software
Mailchimp
Areas
Advertising, Digital Marketing, E-commerce, Marketing

Néstor Tejero Bermejo

A course by Néstor Tejero Bermejo

Teacher Plus

Strategy and Marketing Consultant

Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."

Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.

Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.