Freelance: Keys and Tools to Find Success as Your Own Boss

Ever wanted to discover the secrets to managing your own personal brand? Martina Flor, freelance lettering artist and designer, guides you through the ins and outs of self-employment, providing specific tools and useful advice for starting your own studio.

In Martina’s previous course The Golden Secrets of Lettering, she unravels the complexities of the world of lettering illustration. Now, she teaches you how to become your own boss and successfully launch your studio.

In this online course, discover the keys to developing your personal brand and building your reputation. Learn about laying the groundwork and building up a solid portfolio before moving on to communicating what you do, finding clients, optimizing your social media presence, dealing professionally with future clients, and putting a price on your work.

Meet your teacher Martina Flor and gain valuable insights into the world of freelance work as she discusses the process of setting up her own lettering and typography studio in Berlin.

Explore the advantages of being your own boss and learn how to balance your creative activity with the processes related to managing a freelance profession. Is there a “best time” to embark on the path toward self-employment? Martina helps you draw a map of the possible jobs and projects that best suit your situation and abilities.

Next, learn the most effective way to present yourself through your biography, how to build a strong portfolio, and leverage the most convenient ways to present your work—resources that serve as a showcase for future assignments.

Discover the best way to find clients and draw from different strategies and personal advice to create concrete opportunities for reaching them. Then, find out how to develop and manage your social media audience.

Take a practical approach to the process of putting a price on your work and prepare a budget once the assignments arrive. In addition, Martina offers advice about an essential part of freelance work: the organization of your time and finances.

Uncover all the secrets of self-employment, from receiving assignments and communicating with clients to the final delivery of your work. To wrap up the course, learn to standardize your processes to ensure a solid, long-lasting career.

After reflecting on your goals, your personal brand, and the aim of your practice, develop a uniquely creative promotional piece to present yourself to the world and connect with clients.

Illustrators, designers, photographers, animators, and creative professionals from other areas who want to carry out their activity on their own.

It is also useful for those who are already self-employed and are looking to better organize their ideas and optimize their resources.

No prior knowledge is needed, just a strong desire to jump-start your freelance career.

In terms of materials, all you need is a computer, pencil, and paper. A notebook is also recommended for jotting down ideas as they pop up throughout the course and become a valuable part of planning your freelance activity.