Learn to manage your personal brand and to build a career by yourself
In this course Martina Flor, freelance lettrist and designer, unravels the nooks and crannies of the labyrinth that appears to be self-employment, providing concrete tools and useful tips to start your own study.
Martina, who already revealed the mysteries of the world of illustration of letters in the course " The golden secrets del lettering ", tells you now in first person how to become your own boss and start your study successfully.
In this course you will learn the keys to develop your personal brand and you will learn to build your reputation. You will discover how to lay the foundations and maintain a solid portfolio, to communicate what you do, how and where to find clients, the importance of presence in social networks, how to deal professionally with your future clients and put a price on your work.
What's included in this course?
To introduce you to the world of freelance work, Martina Flor will begin by talking about her personal experience when it comes to setting up her own lettering and typography studio in Berlin.
From his hand you will discover the virtues of being your own boss and you will learn how to reconcile your creative activity with the management of your profession as a freelance worker. You will also know what is the best time and context to embark on a journey as a self-employed worker; for this, Martina will teach you to draw a map of the possible jobs and projects that best suit your situation and your abilities.
An important part of the course is about the importance of learning to present yourself through your biography, how to build a solid portfolio and explore the most convenient ways to present your work. These resources will serve as a showcase for future assignments.
You will discover the best way to find clients and you will know some strategies and personal tips on how to create concrete opportunities to achieve them. You will become aware of the need to create an audience through social networks and you will learn how to manage them.
In a very practical way you will see what criteria to follow when it comes to putting a price on your work and preparing a budget once the orders arrive. In addition, Martina will give you advice about something essential for a freelance worker, the organization of time and finances.
You will know all the secrets of the work process on your own, since you receive the order until you deliver the final work, including communication with the client. You will also learn to standardize the processes to build a solid career that lasts over time.
What is this course project about?
After reflecting on your goals, your personal brand and the focus of your practice; you will create a promotional, creative and unique piece to present yourself to the world and obtain clients.
Who is it for?
This course is aimed at professionals of all kinds of creative activities: illustrators, designers, photographers, animators and creatives of any area wanting to carry out their activity on their own.
It is also useful for those who are already working on their own, but need to organize their ideas and optimize resources.
No prior knowledge is needed beyond the conviction of wanting to take the step to work autonomously.
With regard to the materials, you will need a computer, pencil and paper. It is also advisable to have on hand a notebook where you can go writing down ideas, many will arise during the course and will be valuable to plan your freelance activity.
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Martina Flor combines her talents as a designer and illustrator drawing letters. Born in Buenos Aires, but based in Berlin for several years, he runs a studio in lettering and customized typography working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, Etsy and Cosmopolitan, among others.
Martina is a co-founder of the well-known online battle Lettering vs Calligraphy and founder of Letter Collections . With a master's degree in Typography Design from the Royal Academy of Art in The Hague, he devotes much of his time to teaching lettering and type design inside and outside of Europe. She is the author of the book The Golden Secrets of Lettering , published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering , 2016 Verlag Hermann Schmidt), which will also soon be published in French and Spanish.
When he is not drawing letters, he travels the world presenting his work in conferences and universities. In 2016 he was a speaker at TEDx Río de la Plata before an audience of 10,000 spectators .