Best seller

Freelance: Keys and Tools to Find Success as Your Own Boss

A course by Martina Flor , Designer and Lettering Artist

Designer and Lettering Artist. Berlin, Germany.
Joined September 2014

Learn to manage your personal brand and build your own career

  • Best seller Spanish with subtitles in English
  • 97% positive reviews (1.6K)
  • 25049 students

Learn to manage your personal brand and build your own career

A course by Martina Flor

Ever wanted to discover the secrets to managing your own personal brand? Martina Flor, freelance lettering artist and designer, guides you through the ins and outs of self-employment, providing specific tools and useful advice for starting your own studio.

In Martina’s previous course The Golden Secrets of Lettering, she unravels the complexities of the world of lettering illustration. Now, she teaches you how to become your own boss and successfully launch your studio.

In this online course, discover the keys to developing your personal brand and building your reputation. Learn about laying the groundwork and building up a solid portfolio before moving on to communicating what you do, finding clients, optimizing your social media presence, dealing professionally with future clients, and putting a price on your work.

Read more ↓

What will you learn in this online course?

12 lessons & 13 downloads

5 minutes, 16 seconds
Freelance = entrepreneur
7 minutes, 58 seconds
Find clients: where and how
10 minutes, 24 seconds
A representative
8 minutes, 33 seconds
How to put a price on your work
18 minutes, 17 seconds
The first contact
7 minutes, 35 seconds
Spanish with subtitles in English
  • 97% positive reviews (1.6K)
  • 25049 students
  • 12 lessons (1h 59m)
  • 13 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

After reflecting on your goals, your personal brand, and the aim of your practice, develop a uniquely creative promotional piece to present yourself to the world and connect with clients.

Projects by course students

Who is this online course for?

Illustrators, designers, photographers, animators, and creative professionals from other areas who want to carry out their activity on their own.

It is also useful for those who are already self-employed and are looking to better organize their ideas and optimize their resources.

Requirements and materials

No prior knowledge is needed, just a strong desire to jump-start your freelance career.

In terms of materials, all you need is a computer, pencil, and paper. A notebook is also recommended for jotting down ideas as they pop up throughout the course and become a valuable part of planning your freelance activity.


25049 Students
1597 Reviews
97% Positive ratings

Martina Flor

A course by Martina Flor

Teacher Plus
Designer and Lettering Artist

Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived in Berlin for several years where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections . The holder of a master's degree in type design from the Royal Academy of Art, The Hague, she spends much of her time teaching lettering and type design in Europe and abroad. Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which will also be published in French and Spanish.

When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.


  • U1


    • Presentation
    • Freelance = entrepreneur
  • U2

    Create your portfolio and be your own customer

    • Build a portfolio
    • How to introduce yourself
  • U3

    Search for clients

    • Find clients: where and how
    • A representative
    • Build an audience Social networks
  • U4

    Be a professional

    • How to put a price on your work
    • The first contact
    • A professional work process
    • Manage time and organization
    • Set standards in your work
  • FP

    Final project

    • Freelance: keys and tools to succeed being your own boss

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Freelance: Keys and Tools to Find Success as Your Own Boss. Marketing, and Business course by Martina Flor Best seller

Freelance: Keys and Tools to Find Success as Your Own Boss

A course by Martina Flor
Designer and Lettering Artist. Berlin, Germany.
Joined September 2014
  • 97% positive reviews (1.6K)
  • 25049 students