Freelance: Keys and Tools to Find Success as Your Own Boss
A course by Martina Flor, Lettering Artist
Learn to manage your personal brand and build your own career
Ever wanted to discover the secrets to managing your own personal brand? Martina Flor, freelance lettering artist and designer, guides you through the ins and outs of self-employment, providing specific tools and useful advice for starting your own studio.
In Martina’s previous course The Golden Secrets of Lettering, she unravels the complexities of the world of lettering illustration. Now, she teaches you how to become your own boss and successfully launch your studio.
In this online course, discover the keys to developing your personal brand and building your reputation. Learn about laying the groundwork and building up a solid portfolio before moving on to communicating what you do, finding clients, optimizing your social media presence, dealing professionally with future clients, and putting a price on your work.
What will you learn in this online course?
12 lessons & 13 downloads
What's included in this course?
Meet your teacher Martina Flor and gain valuable insights into the world of freelance work as she discusses the process of setting up her own lettering and typography studio in Berlin.
Explore the advantages of being your own boss and learn how to balance your creative activity with the processes related to managing a freelance profession. Is there a “best time” to embark on the path toward self-employment? Martina helps you draw a map of the possible jobs and projects that best suit your situation and abilities.
Next, learn the most effective way to present yourself through your biography, how to build a strong portfolio, and leverage the most convenient ways to present your work—resources that serve as a showcase for future assignments.
Discover the best way to find clients and draw from different strategies and personal advice to create concrete opportunities for reaching them. Then, find out how to develop and manage your social media audience.
Take a practical approach to the process of putting a price on your work and prepare a budget once the assignments arrive. In addition, Martina offers advice about an essential part of freelance work: the organization of your time and finances.
Uncover all the secrets of self-employment, from receiving assignments and communicating with clients to the final delivery of your work. To wrap up the course, learn to standardize your processes to ensure a solid, long-lasting career.
- 97% positive reviews (1.6K)
- 26,341 students
- 12 lessons (1h 59m)
- 13 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
After reflecting on your goals, your personal brand, and the aim of your practice, develop a uniquely creative promotional piece to present yourself to the world and connect with clients.
Projects by course students
Who is this online course for?
Illustrators, designers, photographers, animators, and creative professionals from other areas who want to carry out their activity on their own.
It is also useful for those who are already self-employed and are looking to better organize their ideas and optimize their resources.
Requirements and materials
No prior knowledge is needed, just a strong desire to jump-start your freelance career.
In terms of materials, all you need is a computer, pencil, and paper. A notebook is also recommended for jotting down ideas as they pop up throughout the course and become a valuable part of planning your freelance activity.
Reviews
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
Content
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U1
Introduction
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Presentation
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Freelance = entrepreneur
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U2
Create your portfolio and be your own customer
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Build a portfolio
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How to introduce yourself
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U3
Search for clients
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Find clients: where and how
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A representative
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Build an audience Social networks
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U4
Be a professional
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How to put a price on your work
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The first contact
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A professional work process
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Manage time and organization
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Set standards in your work
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FP
Final project
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Freelance: keys and tools to succeed being your own boss
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design a professional lettering portfolio, select and showcase your best work, and promote it on social media and at events to attract clients and freelance opportunities.
Yes, this course is designed for those wanting to start or grow a freelance career in design, lettering, and typography, offering practical strategies and tools to establish yourself professionally.
Basic knowledge of graphic design or lettering is recommended, as this is an intermediate-level course that dives into professional strategies and freelance management.
You’ll need internet access, a computer, basic design software (like Illustrator or Photoshop), and accounts on portfolio platforms or social media such as Behance and Instagram.
The course covers client management, budget negotiation, creating professional invoices, and strategies for scheduling and maintaining financial stability as a freelancer.
You’ll learn how to select relevant projects, organize sections, showcase your creative process, and craft a professional bio to position yourself for the clients you want to attract.
Yes, the course includes tactics to optimize your social media presence, create engaging content, use effective hashtags, and grow your audience and professional engagement.
Good course
Martina es una persona afable con experiencia en el trabajo como freelance que expone de manera clara y consistente los diferentes aspectos que involucran el trabajo como freelancer, a saber: una actitud activa, una organización del tiempo y financiera efectiva junto con los recursos legales necesarios para mantenerse adecuadamente protegido en el trabajo creativo, pienso que es un buen inicio para quienes piensan empezar su carrera como freelancers
Gracias Martina por el aporte!
100% recomendable
Recomiendo el curso para todos los Freelance, realmente la profe tiene mucha experiencia y es muy amena y directa.
Recomiendo altamente este curso. Me ayudó a organizarme y saqué muchos apuntes. Quiero empezar mi emprendimiento pero me faltaba este impulso. Las explicaciones son claras y profesionales. Sin duda es un curso que volveré a repasar en un tiempito, muchas gracias