Best seller

Typography and Branding: Design an Iconic Logo

Construction of typographic elements - Part III

A course by Quique Ollervides , Graphic Designer

Best seller

97% positive reviews (928)

25,461 students

Audio: Spanish, English

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About the video: Construction of typographic elements - Part III

Overview

“In this lesson we explore different proposals of our sketches and vectorize a couple of lettering options for our word "Slims".”

In this video lesson Quique Ollervides addresses the topic: Construction of typographic elements - Part III, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Construction of typographic elements / 3 Once the sketches for the words Jack Rabbit have been worked out, let's start working now with the stroke of the word Slim's, and for that I found a graphic reference on my mood board which I found quite interesting, which is this. I feel that the shapes are very smooth, very funny, has a lot of game. The accommodation is also quite important here or quite interesting how the P is part of the star and how this central line of the K blends well with the sign structure. However, the characters themselves have a lot of personality. and then a way to do ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (928)
25461 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.