Typography and Branding: Design an Iconic Logo
Definition of the logo that we are going to make
A course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Definition of the logo that we are going to make
Overview
“I tell you because I decided to choose a logo for the fictitious restaurant Jack Rabbit Slim's that appears in Pulp Fiction and we explore the characteristics of this place that will help us to have better references for the development of our project. ”
In this video lesson Quique Ollervides addresses the topic: Definition of the logo that we are going to make, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.
Partial transcription of the video
“Definition of what we are going to do It is now time to talk about the project that we will develop in this course. Since I've been working a lot with restaurants lately, developing their identities and also putting a little hand in the interior design and other branding aspects of these places, I thought it was appropriate to make a logo for a restaurant. I've been spinning in my head trying to define what kind of restaurant to do, if it was going to be a real project or if it was going to be a fictional project. I found it interesting to work a restaurant that it was iconic, a restaurant ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography and Branding: Design an Iconic Logo
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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Adobe Illustrator
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