Best seller

Typography and Branding: Design an Iconic Logo

Search for references

A course by Quique Ollervides , Graphic Designer

Best seller

97% positive reviews (930)

25,662 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Search for references

Overview

“In this lesson we return to our references to identify unique characteristics that will help us develop a unique image that we will integrate into our logo. ”

In this video lesson Quique Ollervides addresses the topic: Search for references, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Search for references It is having the right references on which we will base our design. In these lessons we will learn how to find images that serve us for this purpose. Nowadays it is very easy to make a "mood board" and do it from an internet search. But you have to be very careful when we do this, because it can be so easy take the quicker and easier way and come up with an image, let's say this one, let it be the result of the first search and that we think is very good, with enough definition and easy to use. However, this same image will be the result from the search of many other p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (930)
25662 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.