Best seller

Typography and Branding: Design an Iconic Logo

Identify the virtues of typographic forms

A course by Quique Ollervides , Graphic Designer

Best seller

97% positive reviews (928)

25,460 students

Audio: Spanish, English

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About the video: Identify the virtues of typographic forms

Overview

“In this lesson we will know how to identify the morphology of each letter for more advance use this knowledge and apply it to the characters of our logo.”

In this video lesson Quique Ollervides addresses the topic: Identify the virtues of typographic forms, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Identify virtues of typographic forms The name of this lesson is "Knowing your brand" and it is precisely that, knowing how to identify what we are going to work with and how are the basic forms of what we are going to work with. A very simple exercise that we are going to do it will be to draw all the letters, the skeleton of all the letters we are going to work with, and to be able to identify what their shapes are like. It is important to recognize that the letters have a skeleton or have a shape or a basic line, which is what gives them their shape or morphology. It is what defines them...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (928)
25460 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.