Typography and Branding: Design an Iconic Logo
Course final project
A course by Quique Ollervides , Graphic Designer
Joined March 2016
About the final project for: Typography and Branding: Design an Iconic Logo
Typography and Branding: Design of an iconic logo
“Thank you for taking my course, it was nice to go step by step with you. In this video I will recapitulate everything I've learned so far, well that was enough! I will continue to monitor your Final Project in the Forum.”
Partial transcription of the video
“Final project Now we have finished the course and it is time to summarize what we have learned. We start by knowing a little more about me and my influences and the work I did for different brands. Then we define the project and we learned how to make an effective mood board. We got to know a little better the morphology of the words we were going to work with. We learned different ways of dealing with typography and choose catalog fonts from our mood board that can serve as sources of support. With this information we develop several quick sketches by hand that helped us to move on to vect...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography and Branding: Design an Iconic Logo
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides
A course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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