Best sellers

Typography and Branding: Design an Iconic Logo

A course by Quique Ollervides
Graphic designer: ink and pixel usher. Ciudad de México, Mexico.
On Domestika since 03/23/2016
, Graphic designer: ink and pixel usher

Learn to conceptualise and design a logo from scratch

  • 98% Positive reviews (491)
  • 8372 students
  • Spanish with subtitles

Learn to conceptualise and design a logo from scratch


  • Spanish with subtitles
  • 98% Positive reviews (491)
  • 8372 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Intermediate
  • 26 Lessons (5h 3m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever


Quique Ollervides -designer, illustrator and typographer of brands such as Google, Microsoft, MTV Latin America, Cartoon Network or Nike- will teach you to design logos from conceptualization and sketch to vector layout with special attention to typographic development and layout.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Project, basic concepts and references
  • U3
    U3. Knowing your brand
  • U4
    U4. Typography and layout
  • U5
    U5. Vectorization
  • U6
    U6. Isotype
  • U7
    U7. Composition
  • U8
    U8. Final adjustments
  • FP
    FP Final project
See detail

You will begin knowing the work and the influences of Quique Ollervides.

Next, you will learn to look for references, sketch by hand and digitally draw a logo, design a typography from scratch or modify an existing font to achieve the desired purpose.

You will also discover how to arrange the elements to be able to have horizontal, vertical and square readings of your logo that adapt to the different formats that exist today.

Finally, you will know how to choose the typographic and color palettes and will elaborate the design of the imagotype and envelope that may or may not accompany the logo.

What is this course's project?

From an image, the name of a fictitious restaurant, a television series, a movie or a book, you will design (or redesign) an iconic logo.

Course student projects

Who is it for?

To all kinds of designers, illustrators and any creative person in general with the concern to better understand the process of making a logo.

What you need

To complete this course you will need to have basic knowledge of design, typography and drawing.

Regarding the materials, you will use pencils, bond paper and vegetal paper, a scanner, a computer and the programs Adobe Illustrator and Photoshop.


Reviews

8372 Students
491 Reviews
98% Positive ratings

Quique Ollervides

A course by Quique Ollervides

TeacherPro
Graphic designer: ink and pixel usher

Quique Ollervides is a Mexican graphic designer specialized in typographic design, branding and identity whose professional work covers a wide range of projects for the world of music, entertainment, culture as well as major commercial brands.

During his career he has designed numerous brand identities, album covers and concert posters as well as commercial and personal typefaces.

Some of his clients are Google, Apple, MTV LA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI or Warner just as he has worked for bands like Tame Impala, Queens of the Stone Age, Phoenix, Molotov and festivals like Coachella, SXSW and Cumbre Tajín.

Between 1996 and 2010, Quique co-founded the creative studio Hula + Hula, internationally awarded for his masterful understanding of music, humor, use of color and passion for handmade things.

Then, between 2006 and 2010, he co-founded KONG, one of the most important design stores in Mexico, which also functioned as an art, design and illustration gallery where he had the opportunity to organize and curate several artistic exhibitions at national and international level. international.

Quique Ollervides has also taught typography and design classes and courses at several universities and his works have appeared in numerous books, magazines and blogs.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Project, basic concepts and references

    • Definition of the logo that we are going to make
    • Graphic references and mood board
  • U3

    Knowing your brand

    • Identify the virtues of typographic forms
    • Count of letters, words or lines - Part I
    • Count of letters, words or lines - Part II
  • U4

    Typography and layout

    • Things I've learned from the greats - Part I
    • Things I've learned from the greats - Part II
    • How to choose catalog fonts from the mood board - Part I
    • How to choose catalog fonts from the mood board - Part II
    • Quick sketches
  • U5

    Vectorization

    • Basic principles
    • Construction of typographic elements - Part I
    • Construction of typographical elements - Part II
    • Construction of typographic elements - Part III
    • Construction of typographical elements IV
  • U6

    Isotype

    • Search for references
    • Abstraction
  • U7

    Composition

    • Creating an envelope
    • Lock up Imagotype and typesetting - Part I
    • Lock up Imagotype and typesetting - Part II
    • Variations and choice of the final logo
  • U8

    Final adjustments

    • Alignment and layout
    • Colour
    • Applications
  • FP

    Final project

    • Typography and Branding: Design of an iconic logo

This is what Domestika courses are like

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Typography and Branding: Design an Iconic Logo. A Design course by Quique Ollervides Best sellers

Typography and Branding: Design an Iconic Logo

A course by Quique Ollervides
Graphic designer: ink and pixel usher. Ciudad de México, Mexico.
On Domestika since 03/23/2016
  • 98% Positive reviews (491)
  • 8372 students