Best seller

Typography and Branding: Design an Iconic Logo

A course by Quique Ollervides
Graphic Designer. Mexico City, Mexico.
Joined March 2016
, Graphic Designer

Learn to conceptualize and design a logo from scratch

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (772)
  • 16386 students

Learn to conceptualize and design a logo from scratch



Spanish with subtitles in English
  • 98% positive reviews (772)
  • 16386 students
  • 26 lessons (5h 3m)
  • 15 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Intermediate
  • Unlimited access forever


Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Project, basic concepts and references
  • U3
    U3. Knowing your brand
  • U4
    U4. Typography and layout
  • U5
    U5. Vectorization
  • U6
    U6. Isotype
  • U7
    U7. Composition
  • U8
    U8. Final adjustments
  • FP
    FP Final project
View details

Start by getting to know Quique Ollervides, his work, and his influences.

Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.

Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.

Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.

What is this course's project?

Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.

Projects by course students

Who is this online course for?

Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.

Requirements and materials

To take this course, you need basic knowledge of design, typography, and drawing.

You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.


Reviews

16386 Students
772 Reviews
98% Positive ratings

Quique Ollervides

A course by Quique Ollervides

Teacher Plus
Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Project, basic concepts and references

    • Definition of the logo that we are going to make
    • Graphic references and mood board
  • U3

    Knowing your brand

    • Identify the virtues of typographic forms
    • Count of letters, words or lines - Part I
    • Count of letters, words or lines - Part II
  • U4

    Typography and layout

    • Things I've learned from the greats - Part I
    • Things I've learned from the greats - Part II
    • How to choose catalog fonts from the mood board - Part I
    • How to choose catalog fonts from the mood board - Part II
    • Quick sketches
  • U5

    Vectorization

    • Basic principles
    • Construction of typographic elements - Part I
    • Construction of typographical elements - Part II
    • Construction of typographic elements - Part III
    • Construction of typographical elements IV
  • U6

    Isotype

    • Search for references
    • Abstraction
  • U7

    Composition

    • Creating an envelope
    • Lock up Imagotype and typesetting - Part I
    • Lock up Imagotype and typesetting - Part II
    • Variations and choice of the final logo
  • U8

    Final adjustments

    • Alignment and layout
    • Colour
    • Applications
  • FP

    Final project

    • Typography and Branding: Design of an iconic logo

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, or a student of a Mentored course, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, or a student of a Mentored course, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Typography and Branding: Design an Iconic Logo. Design, Calligraphy, and Typography course by Quique Ollervides Best seller

Typography and Branding: Design an Iconic Logo

A course by Quique Ollervides
Graphic Designer. Mexico City, Mexico.
Joined March 2016
  • 98% positive reviews (772)
  • 16386 students