Best seller

Typography and Branding: Design an Iconic Logo

Count of letters, words or lines - Part I

A course by Quique Ollervides , Graphic Designer

Best seller

97% positive reviews (928)

25,461 students

Audio: Spanish, English

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About the video: Count of letters, words or lines - Part I

Overview

“We continue analyzing the morphology of the letters and we make a character count in order to plan a better composition of our logo. ”

In this video lesson Quique Ollervides addresses the topic: Count of letters, words or lines - Part I, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Counting of letters, words, lines, alignments and ranking 1 Once we know what the structure is or the basic shape of our letters or of the letters or characters that will make up our brand, we have to identify or know how much information we are going to work with. It's time to get down to business and start with understanding our logo and what we will be working with. This is one of the most important parts, more important than the part of getting a mood board or research, to see what other brands have done similar or what is the trend. For me it is very important to know what the elements...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (928)
25461 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.