Typography and Branding: Design an Iconic Logo
Construction of typographical elements IV
A course by Quique Ollervides , Graphic Designer
Joined March 2016
About the video: Construction of typographical elements IV
Overview
“We finish this lesson with some details of our lettering paying special attention to the position of the nodes, spacing and rhythm of the typographic elements. ”
In this video lesson Quique Ollervides addresses the topic: Construction of typographical elements IV, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.
Partial transcription of the video
“Construction of typographic elements / 4 We are going to take two more sketches and digitize them as well. They are easy to trace and fast, I'm going to do this bubble one and this one. Also because I am interested in exploring ways completely different or proposal sketches that do not have much to do with each other to have a wider range and then choose the one that works best for us. I give a lock to this layer, after lowering the opacity, we put a lock and make a new layer. We start with this one above, it will be perhaps the easiest and fastest because it is quite irregular and we are p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography and Branding: Design an Iconic Logo
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides
A course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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