Typography and Branding: Design an Iconic Logo
Basic principles
A course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Basic principles
Overview
“In this lesson you will know the correct way to vectorize, place nodes and handle cranks to better control your strokes. ”
In this video lesson Quique Ollervides addresses the topic: Basic principles, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.
Partial transcription of the video
“Hello. Let's explore the fundamental principles for converting our hand-drawn sketches into vectors. We will set up the file to establish a base that we can build upon in the future as we continue our work. Let's do it. Before beginning the vector tracing of our sketches. let's ensure everything is ready. To effectively illustrate any object—whether an entire scene. an individual icon. or even just a single typographic character—we should swiftly examine the best method for creating these elements in a precise These are a set of fundamental guidelines designed to optimize the execution of o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography and Branding: Design an Iconic Logo
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Intermediate
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
