Instagram Strategy for Business Growth
Measuring Results: Metrics that Matter
A course by Dot Lung , Social Media Expert
About the video: Measuring Results: Metrics that Matter
Overview
“WTF IS A KPI? KPI stand for Key Performance Indicator and, in social media, the basic KPIS are likes, comments, shares, reach, and impressions. Instagram Insights is an excellent analytics tool built right into the platform. It’s only available for Business Profiles, but switching over to one is simple and free, and anyone can do it.”
In this video lesson Dot Lung addresses the topic: Measuring Results: Metrics that Matter, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“MEASUREING RESULTS METRICS THAT MATTER So, what the heck is a KPI anyway? KPI stands for Key Performance Indicator and it's a way that companies and brands can use to measure and track their success on social media. So the basic KPIs are likes, comments, and shares. This tracks your engagement. The more engagement, the more visibility you're getting. We want to make sure we are always aiming to increase these metrics. Reach is the number of unique people that are actually seeing your content. Whereas impressions is the number of times your content is actually being distributed. Maybe your r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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