Instagram Strategy for Business Growth

Build Your Dragon!

“Dear Dragons, WHAT A RIDE! Did you have as much fun taking the course as I had making it? In Unit 1 we learned about how I became The Mother of Social Media Dragons and who influenced me along my path. In Unit 2 we learned my Dragon’s Formula for social media success. Every content strategy needs to include Dialogue, Relatability, Authenticity, Gives Value, Opinion and Niche Targeting. In Unit 3 we learned about territories and creative lines and how to actually create and distribute our posts to position ourselves as experts. In Unit 4 we learned about metrics that matter and that meaningful connections and real relationships are the core of what will help your success off and online. I had zero confidence nor knowledge about social media or business when I first started freelancing. After taking this course, you now have a huge head start and I know the power you have to build it up! Now let’s get started building your dragon for your brand and business! I want you to take everything you learned and apply it to your own Instagram account. Your assignment is to create a 1 month calendar for your social media content: What type of content will you produce and create for your IG feed? IG Stories? Your IGTV channel? How many times a week will you post? And if you decide to share it with the whole world, try using the hashtag #DotLungDomestika so I can keep track of your whole process. Share with me your google sheet calendars and I can’t wait to check it out!!! Make sure to give me some time to respond and you can always join my Facebook Group to get any of your questions answered! The Dragon’s Formula is just one methodology to use when thinking about content. I hope you enjoyed learning with me and I encourage you to share the Dragon’s Formula with your friends and co-workers and welcome them to our dragon family :) I created dragons so you can share your story and influence the world. Remember, the true influencer is you. Go niche before you go wide. Get comfortable with being uncomfortable or else your not growing. The more real = more relatable = more relevance. Catch ya later dragons! Dracarys! Dot P.S. What do you want to learn next? Send me a DM on Instagram! ”

Partial transcription of the video

“FINAL PROJECT: CREATE YOUR SOCIAL MEDIA CONTENT PLAN DRAGON STYLE In this video, I'll review what we learned in this course, so you can become a social media dragon like me. I began this course by sharing a little about my story and how you can land social media clients by going from social butterfly to social dragon. Then we learned about the DRAGONS formula. It begins with D for Dialogue. Then we moved on to Relatability. A is all about Authenticity. Giving Value, creating valuable content. Opinion is all about sharing your belief. Niche is all about being really specific who your target ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram Strategy for Business Growth

• Level: Beginner
• 96% positive reviews (4295)
• 157743 students
• 4 units
• 21 lessons (1h 23m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media