Instagram Strategy for Business Growth
Introduction
A course by Dot Lung , Social Media Expert
About the video: Introduction
Overview
“Hello everyone. Welcome to my Social Dragon’s course. I’m Dot Lung. Dot is short for Dorothy and Lung is dragon in Mandarin. I was born and raised in Southern California by Taiwanese immigrants. I want to help designers and creative people leverage social media to grow their careers. After being sick and tired of life in corporate America, I immigrated from Los Angeles to Barcelona when I was 25 to follow my dream of living abroad and became the “Mother of Social Media Dragons.” Then I created the 6 elements of the DRAGON Formula to make irresistible content that have helped me end up working with my dream clients (Facebook, Wix, Motionographer, OFFF, Digital Design Days, and Sonar+D)! Join me to learn how to grow communities like a social dragon and make your social media goals come true!!! ”
In this video lesson Dot Lung addresses the topic: Introduction, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“INTRODUCTION: ABOUT THE MOTHER OF SOCIAL MEDIA DRAGONS Well, ladies and gentlemen, my name is Dot Lung. "Dot" is short for Dorothy and "Lung" means "dragon" in Mandarin. And rumor has it they call me "The Mother of Social Media Dragons." Have you ever put yourself in a situation where you didn't know anyone, you didn't speak their language or even had a plan? It's almost like starting a new Instagram profile from scratch: zero followers, zero likes, just a big, blank empty canvas. Some people find this really intimidating. I find it an exhilarating opportunity to start over and recreate fro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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