Instagram Strategy for Business Growth
AUTHENTICITY
A course by Dot Lung , Social Media Expert
About the video: AUTHENTICITY
Overview
“In a world full of fake news, being real is more important than ever. Your vibe attracts your tribe!!! It’s true, we keep on hearing this because if you are fake you will attract fake followers or even worse, the wrong followers. Be TRANSPARENT in your brand and who you really are. ”
In this video lesson Dot Lung addresses the topic: AUTHENTICITY, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“You don't get to a million followers without a hundred thousand haters. Not everybody is going to love you, and that's a good thing. Because that means you're on the right path to authenticity. Let's take a look. The A in dragon is for authenticity. In a world full of fake news, being real is more important than ever. Your vibe attracts your tribe. It's true. We keep on hearing this because If you are fake, you will attract fake followers or even worse, the wrong followers. Be transparent in your brand and who you really are. This will help you generate a real authentic community. Be your u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- 21 lessons (1h 23m)
- 17 additional resources (11 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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