Instagram Strategy for Business Growth
NICHE CLARITY - Everyone Is Not Your Customer!
A course by Dot Lung , Social Media Expert
About the video: NICHE CLARITY - Everyone Is Not Your Customer!
Overview
“WTF is a Niche? A niche is a subsection of the population who can be identified by sharing a common value or interest as other people. For example, “comic book lovers” or “fishing enthusiasts” or “flower arranging specialists.” Yes, niches can get extremely specific - and that’s great for your business. The more focused the interests of your audience, the easier it is to separate them out from the general population. There are riches in the niches! Go an inch wide and a mile deep. ASK YOURSELF THESE QUESTIONS: - What is the content I would love to consume? - Create that. - Who is it for? What problems do they have? How does my content solve these problems? - Help them solve their problems - What is the legacy I want to leave behind when I die? People can only remember you for one thing, what do you want it to be for? Remember: You cannot post valuable, engaging content until you know exactly who’s viewing that content, and you want those viewers to be the people who are likely to buy what you’re selling. ”
In this video lesson Dot Lung addresses the topic: NICHE CLARITY - Everyone Is Not Your Customer!, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“Finding your niche is crucial for your content plan. You're going to create content specifically for your target audience in your niche of choice. Let's have a look. All right, ladies and gentlemen. We are moving on to the last letter in the Dragon's Formula. An N, is for niche. What the F is a niche? Adrian Morrison, a very successful e-commerce expert, says a niche is a subsection of the population who can be identified by sharing a common value or interest as other people. So it's a group of people that all have a common interest or value. A niche is a subset of a larger market with its ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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