Instagram Strategy for Business Growth
Content Strategies to GIVE REAL VALUE
A course by Dot Lung , Social Media Expert
About the video: Content Strategies to GIVE REAL VALUE
Overview
“Social media is a value exchange so the more value you give the more visibility and growth you’ll get. First you give then you receive. Be a GIVER. What value can you provide? How can you make content that actually makes someone’s life better? Position yourself as the expert. Give your best advice away for free.”
In this video lesson Dot Lung addresses the topic: Content Strategies to GIVE REAL VALUE, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“CONTENT STRATEGIES TERRITORIES & CREATIVE LINES Your content strategy should be all about your target audience. How can you serve them? How can you actually make their lives better with every post? The more value you give, the more growth and visibility you will get. Let's have a look. Your content strategy should only be about giving value. What value can you provide your audience? So before you even think about creating content strategy, you need to position yourself as an expert. What niche are you in? You must have absolute clarity on who your target audience is. If you don't have c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- 21 lessons (1h 23m)
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- Audio: English
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- Level: Beginner
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