Instagram Strategy for Business Growth
SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
A course by Dot Lung , Social Media Expert
About the video: SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
Overview
“The solution for your target buyer’s problem is your SELL. You need to highlight your audience’s problem or pain, and link it to how you can help them focus on the solution you offer, and highlight how they can apply it and/or take action. Make strong calls to action for how they can take the next step to work with you or buy from you.”
In this video lesson Dot Lung addresses the topic: SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
Partial transcription of the video
“The final element in the Dragon's Formula is for selling and scaling. There's no dragon without its scales. So make sure you've mastered the first six elements before you get into the last phase. What is the basic purchase funnel from not knowing someone to actually them buying from you. Well, ladies and gentlemen, let me introduce you to The tofu mofu. Bofu sales funnel. Tofu, stands for top of the funnel, Mofu is for middle of the funnel and Bofu is for the bottom of the funnel. This is how you get somebody from not knowing you to actually learning about you. getting to like you, wanting ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram Strategy for Business Growth
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- Level: Beginner
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