Typography Customization for Logo Design

Optical adjustments

A course by Monotypo Studio , Graphic designer

99% positive reviews (253)

5,593 students

Audio: Spanish, English

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About the video: Optical adjustments

Overview

“Now, we will make the optical adjustments, which will allow you to avoid problems in the readability of your logo. ”

In this video lesson Monotypo Studio addresses the topic: Optical adjustments, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.

Partial transcription of the video

“Optical adjustments In this lesson you will learn how to make optical adjustments like a professional. to leave your logo in optimal conditions. Let's start. The Optical Adjustments Lesson, as the name implies, it is a question made by eye. There are ways to do it mathematically using lines, but letters are not such a mathematical thing in the sense that a combination of one letter with another give us the best readability. When it is a logo, it should be as easy to read. Here already with our vector path we see that we have this problem that we saw in previous lessons about spaces. We see ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Customization for Logo Design

Level: Beginner
99% positive reviews (253)
5593 students
5 units
17 lessons (2h 14m)
6 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design

Monotypo Studio

A course by Monotypo Studio

Teacher Plus

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.