Typography Customization for Logo Design

Influences

A course by Monotypo Studio , Graphic designer

99% positive reviews (253)

5,593 students

Audio: Spanish, English

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About the video: Influences

Overview

“Now, I will give you an overview of my graphic influences, going through their history and how they have affected my professional career.”

In this video lesson Monotypo Studio addresses the topic: Influences, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.

Partial transcription of the video

“Influences Now we will see some of the influences that have been important in my career. There have been several designers. One of them is Otl Aicher, a German designer from the time after World War II. It was part of the resistance against Nazism. He was within the German Federal Republic and was commissioned, among various projects, of the design of the corporate identity of Braun, of the airline Lufthansa and one of his most recognized projects is the brand for the 1972 Munich Olympics. Here we can see the masterpiece of this great designer, the corporate identity of the Munich Olympics....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Customization for Logo Design

Level: Beginner
99% positive reviews (253)
5593 students
5 units
17 lessons (2h 14m)
6 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design

Monotypo Studio

A course by Monotypo Studio

Teacher Plus

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.