Typography Customization for Logo Design
Analog process
A course by Monotypo Studio , Graphic designer
About the video: Analog process
Overview
“In this lesson you will learn, in a traditional way, the basic concepts of sketching, from an existing source. Thus, you can modify it to give it the personality you want to generate in your project. ”
In this video lesson Monotypo Studio addresses the topic: Analog process, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.
Partial transcription of the video
“Analog process (Sketching) We will start with our sketching process. For this it is important that we have our sheet with the name of our logo, with the font we have already chosen in the kernings we saw in the previous lesson. The kerning settings in one is without adjustment, in another we have a separation of 200 points and in this we have a kerning reduction of 50, can be from 50 to 100 points, It all depends on the letters not colliding too much. Here we did it because this kind of details that we see are interesting how they behave visually when we merge the letters of our logo. Well,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Customization for Logo Design
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 17 lessons (2h 14m)
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
