Typography Customization for Logo Design

Commissioning and conceptualization of the project

A course by Monotypo Studio , Graphic designer

99% positive reviews (253)

5,643 students

Audio: Spanish, English, Italian, Portuguese

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About the video: Commissioning and conceptualization of the project

Overview

“In this lesson, I will teach you to discern the nature of our project from the customer provided brieff, and we will do research that will allow us to conceptualize our project.”

In this video lesson Monotypo Studio addresses the topic: Commissioning and conceptualization of the project, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.

Partial transcription of the video

“Commissioning and conceptualization of the project Below you will see an example of a classic brief that will serve as a guide so you can make yours, collect useful information for the creation of your brand project. This is intended as a guide that will serve as a basis. It is not necessary to ask the same questions and if you want to make it more specific, you can do an even broader questionnaire. Here, in general, we put questions like what the company does. It is clear and essential because it is necessary to know if the company will be engaged in the sale of goods or services. Another ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Customization for Logo Design

Level: Beginner
99% positive reviews (253)
5643 students
5 units
17 lessons (2h 14m)
6 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design

Monotypo Studio

A course by Monotypo Studio

Teacher Plus

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.