Typography Customization for Logo Design

Introduction to typography and branding

A course by Monotypo Studio , Graphic designer

99% positive reviews (253)

5,593 students

Audio: Spanish, English

· · · · · · ·

About the video: Introduction to typography and branding

Overview

“In this lesson we will see a brief introduction to typography, its historical evolution and its relationship with the brand (corporate identity) as a selling factor. ”

In this video lesson Monotypo Studio addresses the topic: Introduction to typography and branding, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.

Partial transcription of the video

“Introduction to Typography and branding Domestika Monotypo Studio Now that we talk a little more about my career, my work, we will proceed to speak directly of typography and its relationship with the brand, since this is of paramount importance to be able to leave to do everything we will do in the course. I'll show you a preview first of brand history in this lesson. I like to place it from the Greco-Roman era, particularly with Trajan's Column, since they were the first letters that were drawn in the western alphabet too sharply. Here we can see the reinterpretation of them in the Renais...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Customization for Logo Design

Level: Beginner
99% positive reviews (253)
5593 students
5 units
17 lessons (2h 14m)
6 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design

Monotypo Studio

A course by Monotypo Studio

Teacher Plus

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.