Typography Customization for Logo Design
Basic concepts and visual codes of typography.
A course by Monotypo Studio , Graphic designer
About the video: Basic concepts and visual codes of typography.
Overview
“In this lesson, we will delve into basic typography concepts such as the anatomy of letters and their structure. How many of them have a basic geometric structure, how structural elements can be manipulated, and their role in distinguishing from a typed logo to one with typographic manipulation. ”
In this video lesson Monotypo Studio addresses the topic: Basic concepts and visual codes of typography., which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.
Partial transcription of the video
“Basic concepts and visual codes of Typography Now we will see the anatomy of the letters and their relationship with the brand. It is very important that you keep this lesson in mind since in this lesson we will see the key concepts that will allow us to do the exercises of the following lessons, like baselines, guide lines and all the details that will allow us to manipulate specific details of the letters and some elements of them to be able to create unique, dynamic identities and that they have a playful and casual touch. So let's start with our lesson. What step do I start with when de...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Customization for Logo Design
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 17 lessons (2h 14m)
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- Audio: Spanish, English
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
