Typography Customization for Logo Design

A course by Monotypo Studio
Graphic designer. Guadalajara, Mexico.
Joined October 2019
, Graphic designer

Learn the process to modify typographies and give shape to a unique brand identity

  • Spanish with subtitles in English
  • 100% Positive reviews (155)
  • 2940 students
Typography Customization for Logo Design

Learn the process to modify typographies and give shape to a unique brand identity

Spanish with subtitles in English
  • 100% Positive reviews (155)
  • 2940 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (2h 14m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

There are far more complexities to building an original brand identity than what the general public sees when they look at a logo. Conveying the personality of a brand involves synthesizing many elements into one unique concept and creating a graphic that’s capable of communicating that identity in a single glance. Daniel Barba López has over 8 years of experience in creating brand identities and delivering integral solutions for brands such as VANS and Sony Music, among others.

In this course, Daniel shows you how to create a unique logo by modifying an existing typeface. He teaches every step along the way: from creating the initial sketch to how to digitize and convert them into vectors, to adding the final touches.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Typography and branding, an introduction
  • U3
    U3. Conceptualization and start of the project
  • U4
    U4. From the theory to the practice
  • U5
    U5. Brand scopes
  • FP
    FP Final Project
View details

Start the course by getting to know Daniel and learn about his career as a graphic designer and creator of brand identities and logos at Monotypo Studio. He also tells you about the artists and works that have had the greatest influence on him.

In the second unit, discover the world of typography, its history, the different typographic families, the anatomy of letters, and how it relates with a brand and its corporate identity. See how typography works as a visual code to communicate a concept, and how its correct handling can help create exceptional logos.

In the third unit, start the conceptualization phase of your project. Acquire your client’s brief, get the information you need to begin looking for references, and start building your graphic structure (typography, color, and shape). Once you have it ready, move on to selecting the right typography.

In the fourth unit, see the steps involved in creating a corporate identity. Start by creating a sketch by hand and scanning it, using Photoshop to perfect your lines before switching to Illustrator to vectorize your sketch. Lastly, learn how to create optical adjustments for better readability, select the color, and add final touches to your branding project.

In the last unit, Daniel gives you some tips on how to apply some auxiliary elements to give more personality to your brand. Finally, he explains how to apply your logo across a variety of mediums, and guides you through how to properly print your work.

What is this course's project?

Create a commercially-focused logo, by editing an existing typography. Learn the fundamental principles and tools involved, which you will apply to your final project.

Projects by course students

Who is it for?

For graphic designers, creatives, and all those interested in creating their own brand.

What you need

To take this course, you will need basic graphic design skills and some knowledge of correct typography usage.

You will also need a computer with Adobe Photoshop and Illustrator, graph paper, a 2H pencil, and a ruler.


2940 Students
155 Reviews
100% Positive ratings

Monotypo Studio

A course by Monotypo Studio

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Typography and branding, an introduction

    • Introduction to typography and branding
    • Basic concepts and visual codes of typography.
    • How to manipulate fonts for a purpose
  • U3

    Conceptualization and start of the project

    • Commissioning and conceptualization of the project
    • Documentation
    • Type selection
  • U4

    From the theory to the practice

    • Analog process
    • Digitization and vectorization 1
    • Vectorization Process 2
    • Optical adjustments
    • Selection and application of color
  • U5

    Brand scopes

    • Auxiliary Elements
    • Printing Methods
    • Application on different supports
  • FP

    Final Project

    • Introduction to modifying and customizing fonts to design unique logos

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Typography Customization for Logo Design. A Design, Calligraphy, and Typography course by Monotypo Studio

Typography Customization for Logo Design

A course by Monotypo Studio
Graphic designer. Guadalajara, Mexico.
Joined October 2019
  • 100% Positive reviews (155)
  • 2940 students