Best seller

Typography Customization for Logo Design

A course by Monotypo Studio
Graphic designer. Guadalajara, Mexico.
Joined October 2019
, Graphic designer

Learn the process to modify typographies and give shape to a unique brand identity

  • Best seller Spanish with subtitles in English
  • 99% positive reviews (213)
  • 3918 students

Learn the process to modify typographies and give shape to a unique brand identity



Spanish with subtitles in English
  • 99% positive reviews (213)
  • 3918 students
  • 17 lessons (2h 14m)
  • 20 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever


There are far more complexities to building an original brand identity than what the general public sees when they look at a logo. Conveying the personality of a brand involves synthesizing many elements into one unique concept and creating a graphic that’s capable of communicating that identity in a single glance. Daniel Barba López has over 8 years of experience in creating brand identities and delivering integral solutions for brands such as VANS and Sony Music, among others.

In this course, Daniel shows you how to create a unique logo by modifying an existing typeface. He teaches every step along the way: from creating the initial sketch to how to digitize and convert them into vectors, to adding the final touches.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Typography and branding, an introduction
  • U3
    U3. Conceptualization and start of the project
  • U4
    U4. From the theory to the practice
  • U5
    U5. Brand scopes
  • FP
    FP Final project
View details

Start the course by getting to know Daniel and learn about his career as a graphic designer and creator of brand identities and logos at Monotypo Studio. He also tells you about the artists and works that have had the greatest influence on him.

In the second unit, discover the world of typography, its history, the different typographic families, the anatomy of letters, and how it relates with a brand and its corporate identity. See how typography works as a visual code to communicate a concept, and how its correct handling can help create exceptional logos.

In the third unit, start the conceptualization phase of your project. Acquire your client’s brief, get the information you need to begin looking for references, and start building your graphic structure (typography, color, and shape). Once you have it ready, move on to selecting the right typography.

In the fourth unit, see the steps involved in creating a corporate identity. Start by creating a sketch by hand and scanning it, using Photoshop to perfect your lines before switching to Illustrator to vectorize your sketch. Lastly, learn how to create optical adjustments for better readability, select the color, and add final touches to your branding project.

In the last unit, Daniel gives you some tips on how to apply some auxiliary elements to give more personality to your brand. Finally, he explains how to apply your logo across a variety of mediums, and guides you through how to properly print your work.

What is this course's project?

Create a commercially-focused logo, by editing an existing typography. Learn the fundamental principles and tools involved, which you will apply to your final project.

Projects by course students

Who is this online course for?

For graphic designers, creatives, and all those interested in creating their own brand.

Requirements and materials

To take this course, you will need basic graphic design skills and some knowledge of correct typography usage.

You will also need a computer with Adobe Photoshop and Illustrator, graph paper, a 2H pencil, and a ruler.


Reviews

3918 Students
213 Reviews
99% Positive ratings

Monotypo Studio

A course by Monotypo Studio

Teacher Plus
Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.


Content

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Typography and branding, an introduction

    • How to manipulate fonts for a purpose
    • Basic concepts and visual codes of typography.
    • Introduction to typography and branding
  • U3

    Conceptualization and start of the project

    • Type selection
    • Documentation
    • Commissioning and conceptualization of the project
  • U4

    From the theory to the practice

    • Selection and application of color
    • Optical adjustments
    • Vectorization Process 2
    • Digitization and vectorization 1
    • Analog process
  • U5

    Brand scopes

    • Application on different supports
    • Printing Methods
    • Auxiliary Elements
  • FP

    Final project

    • Introduction to modifying and customizing fonts to design unique logos

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Typography Customization for Logo Design. Calligraphy, Typography, and Design course by Monotypo Studio Best seller

Typography Customization for Logo Design

A course by Monotypo Studio
Graphic designer. Guadalajara, Mexico.
Joined October 2019
  • 99% positive reviews (213)
  • 3918 students