Typography Customization for Logo Design
A course by Monotypo Studio , Graphic designer
Learn the process to modify typographies and give shape to a unique brand identity
There are far more complexities to building an original brand identity than what the general public sees when they look at a logo. Conveying the personality of a brand involves synthesizing many elements into one unique concept and creating a graphic that’s capable of communicating that identity in a single glance. Daniel Barba López has over 8 years of experience in creating brand identities and delivering integral solutions for brands such as VANS and Sony Music, among others.
In this course, Daniel shows you how to create a unique logo by modifying an existing typeface. He teaches every step along the way: from creating the initial sketch to how to digitize and convert them into vectors, to adding the final touches.
What will you learn in this online course?
17 lessons & 20 downloads
- 99% positive reviews (257)
- 5,787 students
- 17 lessons (2h 14m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a commercially-focused logo, by editing an existing typography. Learn the fundamental principles and tools involved, which you will apply to your final project.
Projects by course students
Who is this online course for?
For graphic designers, creatives, and all those interested in creating their own brand.
Requirements and materials
To take this course, you will need basic graphic design skills and some knowledge of correct typography usage.
You will also need a computer with Adobe Photoshop and Illustrator, graph paper, a 2H pencil, and a ruler.
Reviews
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
What will we do in the course?
-
-
U2
Typography and branding, an introduction
-
Introduction to typography and branding
-
Basic concepts and visual codes of typography.
-
How to manipulate fonts for a purpose
-
-
U3
Conceptualization and start of the project
-
Commissioning and conceptualization of the project
-
Documentation
-
Type selection
-
-
U4
From the theory to the practice
-
Analog process
-
Digitization and vectorization 1
-
Vectorization Process 2
-
Optical adjustments
-
Selection and application of color
-
-
U5
Brand scopes
-
Auxiliary Elements
-
Printing Methods
-
Application on different supports
-
-
FP
Final project
-
Introduction to modifying and customizing fonts to design unique logos
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn to craft original logos by modifying typefaces—from hand sketches to professional digitization and vectorization—applying branding principles, typographic anatomy, and adapting designs for various media.
This is an intermediate-level course, perfect for those with basic graphic design knowledge who want to deepen their skills in typographic manipulation and visual identity creation.
You’ll need basic graphic design skills, access to software like Illustrator or InDesign, sketching materials (paper and pencil), and a passion for typography and branding.
Typographic manipulation means customizing, adjusting, and transforming fonts to create unique logos that strengthen brand identity and set them apart in the market.
The course covers everything from creating a brief and hand sketching to digitizing, vectorizing, and applying logos across different media and printing techniques.
You’ll master optical adjustments and kerning to enhance your logos’ readability and visual appeal, ensuring professional, polished results.
Yes, the course guides you through conceptualizing, developing, and applying a professional visual identity—from font selection to creating a brand manual.
Adobe Illustrator
Adobe Photoshop
Amazing course, i learnt alot
Very good course
Me gusto el curso. Lo recomiendo.
De tantos cursos que he comprado, este es el que más me a gustado, empezando porque nos educó introduciéndonos a la historia de las tipografías, luego nos explico con mucho detalle toda la estructura de las letras, y además nos dio tips y técnicas para escoger colores, códigos visuales y métodos de impresión. Un curso muy completo y para mi es un 10/10
Lo que he visto hasta ahora, me inspira y me gusta mucho.
Además Daniel tiene experiencia, sabe explicar y tiene buenas referencias que han hecho que me sienta inspirada en querer aprender más sobre tipografías.
Lo recomiendo 100%.