Typography Customization for Logo Design

How to manipulate fonts for a purpose

A course by Monotypo Studio , Graphic designer

99% positive reviews (253)

5,593 students

Audio: Spanish, English

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About the video: How to manipulate fonts for a purpose

Overview

“Now, we will see the importance of the manipulation of typographic fonts, with a specific purpose. In other words, giving a logo particularity and personality to serve as a differentiator in the market. ”

In this video lesson Monotypo Studio addresses the topic: How to manipulate fonts for a purpose, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.

Partial transcription of the video

“How to manipulate fonts for a purpose Now we will see the importance of manipulating typefaces for a purpose. Here we can see how in this particular example the descending Z, which are concepts that we already saw in the previous lesson, and the ascending pole of the V are manipulated in a way to generate dynamism at the source, and here we see the end result. Here we can see how this stroke will characterize the very peculiar font, that we couldn't do it with the computer font "stock", in addition to manipulating the optical adjustment of the same. I will show you another example from the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Customization for Logo Design

Level: Beginner
99% positive reviews (253)
5593 students
5 units
17 lessons (2h 14m)
6 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design

Monotypo Studio

A course by Monotypo Studio

Teacher Plus

Graphic designer

Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.

As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.

He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.