Character Design for Brands in Procreate
Design and poses
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
About the video: Design and poses
Overview
“The design of the character will depend on our objective. Keep in mind that until this lesson we should already have our references in mind, who will give us an idea of the design we want to achieve to build our character. Likewise, the fluidity of our drawings makes each of the elements that make up the pose seem connected and contribute to telling a story. You should take into account the importance of creating a clean and dynamic line. ”
In this video lesson Jesús Félix-Díaz addresses the topic: Design and poses, which is part of the Domestika online course: Character Design for Brands in Procreate. Build a character from scratch and create a model sheet to apply it to a product.
Partial transcription of the video
“Designs and poses The character design will depend on your goal. Take into account the references that we worked with at the beginning, since they will give us an idea of the design. The design of our character will depend on our objective. In this case, I have three images here: that of a fox, an aviator, with its elements, like its hat, his glasses, his leather jacket, and we have a reference in size and proportion of Mario Bros. So my main idea now in design and poses, is to create a character make it a little aviator fox the size of Mario Bros. It is basically that. So what we are going...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brands in Procreate
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Category
Illustration -
Software
Procreate -
Areas
Character Design, Digital Illustration, Traditional illustration

Jesús Félix-Díaz
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
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- 13 lessons (1h 26m)
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- Level: Beginner
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