Character Design for Brands in Procreate
Squash and Stretch
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
About the video: Squash and Stretch
Overview
“Squash and Stretch are terms used a lot in the animation process, where elements shrink and stretch exaggeratedly before and after making a movement. In the case of a character, it is applied at the precise moment of the action, this will help us to understand and build the reaction of a character through the exaggeration of expressions. ”
In this video lesson Jesús Félix-Díaz addresses the topic: Squash and Stretch, which is part of the Domestika online course: Character Design for Brands in Procreate. Build a character from scratch and create a model sheet to apply it to a product.
Partial transcription of the video
“Squash and stretch Squash Stretch techniques are used in animation, which mean to shrink and stretch. These techniques will help us to understand and build the expressions of the characters. Let's go. First I have drawn a character in a normal state, I have not wanted to exaggerate anything yet. Let's see how the head gets deformed with these two techniques used in animation. They are well known, since we are going to stretch and widen our heads, these are called Squash Stretch. Squash, which is stretching, and Stretch, which is stretching from top to bottom. Remember this is normal. Let's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brands in Procreate
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Category
Illustration -
Software
Procreate -
Areas
Character Design, Digital Illustration, Traditional illustration
Jesús Félix-Díaz
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
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- 13 lessons (1h 26m)
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- Audio: Spanish
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- Level: Beginner
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