Character Design for Brands in Procreate

Face construction and expressions

A course by Jesús Félix-Díaz , 2D illustrator, designer and animator

2D illustrator, designer and animator. Lima District, Peru.
Joined October 2019
91% positive reviews (87)
2,696 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Face construction and expressions

Overview

“Before giving life to a face you have to know it, know what its proportions are, the color and size of the eyes, the size and shape of the eyebrows, mouth, nose, the width and shape of the jaw, the height of the forehead and the hairstyle. Keep in mind that the expression on the character will determine the attitude of this. In this we will focus on the importance of a character's face and expressions.”

In this video lesson Jesús Félix-Díaz addresses the topic: Face construction and expressions, which is part of the Domestika online course: Character Design for Brands in Procreate. Build a character from scratch and create a model sheet to apply it to a product.

Partial transcription of the video

“Face construction and expressions The expression of a character is very important as it marks your attitude. Before giving life to a face we must know what are its shapes and proportions, and we will see this below. We continue with the construction of the face and expressions. In the previous lesson we saw that from a basic geometric shape we can start to build a face. However, we have not seen the subject of expressions. This is a basic guide to what we will do. From this we can start generating with slightly larger shapes. I draw an oval. Similar situations regarding the elements that go...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Character Design for Brands in Procreate

  • Level: Beginner
  • 91% positive reviews (87)
  • 2696 students
  • 4 units
  • 13 lessons (1h 26m)
  • 6 downloads
  • Category

    Illustration
  • Software

    Procreate
  • Areas

    Character Design, Digital Illustration, Traditional illustration

Jesús Félix-Díaz

Jesús Félix-Díaz
A course by Jesús Félix-Díaz

Teacher Plus
2D illustrator, designer and animator

Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.

Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.

He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.


  • 91% positive reviews (87)
  • 2,696 students
  • 13 lessons (1h 26m)
  • 8 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
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Character Design for Brands in Procreate. Illustration course by Jesús Félix-Díaz

Character Design for Brands in Procreate

A course by Jesús Félix-Díaz
2D illustrator, designer and animator. Lima District, Peru.
Joined October 2019
  • 91% positive reviews (87)
  • 2,696 students