Character Design for Brands in Procreate
Structure and basic shapes
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
About the video: Structure and basic shapes
Overview
“Everything in this world can be pre-diagrammed with basic shapes. These will help us to build our characters in a very practical way. In the first instance we will use a pear, the most basic form to start building a character but there are also other forms such as cylinders, trapezoids, hexagons etc. Each of these forms will give our character different sensations in terms of personality. ”
In this video lesson Jesús Félix-Díaz addresses the topic: Structure and basic shapes, which is part of the Domestika online course: Character Design for Brands in Procreate. Build a character from scratch and create a model sheet to apply it to a product.
Partial transcription of the video
“Structure and basic shapes Basic shapes will help in a very practical way to build your character. From the first shape we will assemble the structure. Now we are going to make a character from basic shapes. It is always practical to learn how to make your sketches first before starting a character. We have to see the geometric shapes as 3D for a 2D. I explain: in classical geometric shapes we have what is a circle. We also have what is a square. We also have what is a triangle. We can see that the shapes are flat, they have no depth. But we have to think that the figures can also be in 3D....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brands in Procreate
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Category
Illustration -
Software
Procreate -
Areas
Character Design, Digital Illustration, Traditional illustration

Jesús Félix-Díaz
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
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