Character Design for Brands in Procreate
Presentation
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
About the video: Presentation
Overview
“In this lesson I will briefly tell you about my beginnings, why I adopted the name Poloverde and how this helped my work to be recognized in the world of design and illustration as a hallmark.”
In this video lesson Jesús Félix-Díaz addresses the topic: Presentation, which is part of the Domestika online course: Character Design for Brands in Procreate. Build a character from scratch and create a model sheet to apply it to a product.
Partial transcription of the video
“Presentation Hi. Welcome to my course. My name is Jesús Félix-Díaz, but they know me as Poloverde. I am a graphic designer, but above all an illustrator. My style is based on overalls with a military vibe, and speaking of Peruvian popular culture, I love cumbia and masks. I studied in a military college and I loved the green color of the camouflage on planes, tanks, patches. From there I adopted this style to dress and then teachers and friends started telling me Soldier and finally only Poloverde remained. This was precisely the name I chose to sign my works. I created a blog and started u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brands in Procreate
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Category
Illustration -
Software
Procreate -
Areas
Character Design, Digital Illustration, Traditional illustration

Jesús Félix-Díaz
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
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