Character Design for Brands in Procreate
Course final project
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
About the final project for: Character Design for Brands in Procreate
Character Design for Brands in Procreate
“Hello! We have reached the end of the course, I hope you had as much fun as I did and that you enjoyed the whole process. Do not forget to participate in the forum, perform your tasks and share your progress, I will be attentive to any questions you have. Remember that the world of character design is infinite and incredible! and that everything is already done, the mission of us as future illustrators is constant practice and begin to build from the references. This is like cooking, the ingredients are made, it is up to you how and when you can use them. Successes and good luck! ”
Partial transcription of the video
“Final project Hi. We have reached the end but before finishing I will do a brief review of the course. We first looked at the basics of the Procreate app and I taught you how to get the most out of tools. Then I showed you some shortcuts and processes, to later put emphasis on the management of layers. Then I taught you how to use the basic brush. Then we work on the outline. We immediately build the head of our character and we learned to give it incredible expressions with the Squash Stretch technique. Then we work with structure and basic shapes that helped us build our character. Taking...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brands in Procreate
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Category
Illustration -
Software
Procreate -
Areas
Character Design, Digital Illustration, Traditional illustration

Jesús Félix-Díaz
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
- 90% positive reviews (90)
- 2,763 students
- 13 lessons (1h 26m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Category
Areas
