Instagram Tutorial: How to Create A Content Strategy

Learn how to create and maintain a content strategy on IG that suits your brand identity and values, with Dot Lung

Creating and maintaining an efficient social media strategy is a daily challenge, but not an impossible one. It just requires care and attention. Instagram is a social network that requires specific care. In this tutorial, Dot Lung, Social Media Mother of Dragons, teaches you how to create content strategies across Instagram's channels (IG Feed, Stories, Featured, and IG Live).

Show your brand values

The first step for an efficient strategy is defining your brand values, establishing the language and type of content you want to publish. Then develop your visual identity so that your audience can understand who you are just by looking at the colors.

Consistency is everything

Being consistent should be at the centre of your strategy. To do this, create a schedule with replicable formats to generate a consumption routine for your content. That way, you’ll always appear in your followers’ feeds, broadening your interaction.

Make meaningful and inspirational content

Content with purpose is able to change people’s lives and create powerful connections. This type of post provides something for all content creators so always keep it in mind.

Another crucial point: inspire your followers and offer them something that provokes reflection and positivity. Quotes from people you admire are a great simple option to achieve this.

Show the truth (including the behind the scenes)

The social media trend of 2020 is to show real honest lives, without filters. Invest in the small everyday moments and in everything you like so your audience connects and identifies with you.

Take advantage of those behind the scenes moments so followers get to know what you’re doing and what projects they can expect to see soon. Sharing exclusive information is also a great move. Little bits of daily content keep people interacting and curious about your work.

Create value. Always

Finally, don’t ever forget the most important aspect of any content strategy: the value you generate is what your audience will connect with. Focus on content that only you are able to create. People follow you to learn something, so, make your journey and theirs worthwhile by giving and receiving inspiration, comments, criticism, and support.

If you liked this tutorial, remember that you can learn how to promote your brand and build meaningful strategies with Dot Lung in her course, Instagram Strategy for Business.

You may also like:

- Content Creation and editing for Instagram Stories, a course by Mina Barrio
- Brand Strategy on Instagram, a course by Julieta Tello